When Light and Color Tell the News
RTP (Rádio e Televisão de Portugal) is the Portuguese public service broadcasting organization. It runs four national television channels and three national radio stations. As well as several satellites and cable offerings. They challenged Itsanashow Studio to develop a new visual identity for every newscast program.
THE CHALLENGE
This new identity should mirror the company's new strategy — forward-looking, dynamic, and youthful. It had to make the operators' daily routine easier and in line with the channel's visual identity.
This case study is presented across five chapters: Teaser · Openers · On-Air Graphics · Infographics · Studio Ledwall Backgrounds. Focusing here on the Openers, 24 animated sequences built around the concept of Light, Image, and Information.
PACKSHOTS
[Curiosity note: We have developed about 24 different openings]
THE SOLUTION
Light . Image . Information
These are the main pillars of our graphic identity. Light became a metaphor for a window to the world. A window in which the screen appears as an information vehicle. Which unfolds on the various digital platforms. We chose to be daring along with strong and vibrant colors. Here, light and color, play together. They reflect the change of daylight throughout the day. We opted for a sophisticated 3D work for the openings where light and color play the leading role.
VISUAL DEVELOPMENT
PROCESS
