Hi there, I'm Ana!
Portrait of Ana F. Borges, Lisbon-based Creative Director, Senior Designer, and Co-founder of Itsanashow Studio, specializing in branding, motion design, UX/UI design, and digital brand experiences.
I've always been drawn to two things: understanding how people think, and making things look inevitable. Turns out, that's not a contradiction, it's a practice.
Creative Director and Design Lead with a background in both Psychology and Communication Design. Over the past 15+ years I've worked with brands, tech companies, and cultural institutions across brand, motion, illustration, and experience design. From live news at RTP to global brands like Novartis, Penguin Random House, and Aga Khan Foundation.
In 2020 I co-founded Itsanashow, an indie creative powerhouse specializing in branding, motion design, and web design, where I lead projects and teams that bridge strategy and craft.
Since 2024 I've been a Guest Lecturer and Mentor at Lisbon School of Design, working with students on motion design, visual storytelling, and the thinking behind design decisions.
I'm drawn to complex problems, design strategy, cross-functional teams, and work that actually means something to the people it's made for.
Have a project in mind, or just want to say hi? Drop me a line, I'd love to hear about your ideas.

Let's talk →
Logos of selected clients: Novartis, Banco de Portugal, Aga Khan Foundation, Câmara Municipal de Lisboa, EDP, Rádio e Televisão de Portugal, Bear, iRhythm.
Recognitions 
Winner — Support Innovation Audiovisual & Multimedia Award
Lusitânia Interactive Platform · ICA — Institute of Cinema and Audiovisual
Gold Medal — Best Promotional Video
edpON App Motion Graphics · European Excellence Awards
Winner — Illustration Award (Sardine Contest)
EGEAC — Lisbon Festivities
Factory Store Special Selection
Bordallo Pinheiro · Winning illustration adapted into porcelain collection
Top 10 Social Innovation Projects
H4PPS — Apps for Happiness · Hack for Good / Calouste Gulbenkian Foundation
Nomination — Best Motion Graphics Video
TI People CxHR Explainer Video · A’ Design Award & Competition
Nomination — Best Portuguese Horror Short Film (Méliès d’Argent)
MOTELX Film Festival
Nomination — Best Animated Music Video
Music Video Underground Festival
Some kind words
Client testimonial from Filipa Jardim da Silva, CEO and Clinical Director at Academia Transformar, praising Ana F. Borges for understanding project goals, combining functionality with refined design, and collaborating effectively in multidisciplinary teams.
Professional testimonial from Rui Romano, TV Director, describing Ana F. Borges as talented, versatile, creative, intelligent, and a highly sensitive and effective collaborator.
Client testimonial from Philipp Mikula, CEO and Founder of &mikula, highlighting Ana F. Borges and her team for a flawless branding process, strategic guidance, and delivering a brand identity that perfectly matched the brief.
Client testimonial from Nicolau Tudela, Art Director at RTP, recognizing Ana F. Borges as one of the most talented designers he worked with during her professional work in broadcast and visual design.
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