Making Banking Human
Banco de Portugal SPIN | Animation
Banco de Portugal, the central bank of the Portuguese Republic, entrusted us with creating an engaging 2D animated explainer video and a compelling 20-second TV spot aired nationwide. We tackled the complexities of modern banking through creative storytelling and character-driven animation, ensuring SPIN's benefits were clear and memorable.
Our approach focused on friendly characters and everyday scenarios to illustrate SPIN's practical and secure use. Through an emotive narrative, we effectively engaged the audience, showcasing Banco de Portugal as a robust, secure, and protective institution.
